社会化媒体搜索引擎是一个针对市场营销的社会化搜索引擎,其主要搜索由用户创造的内容,如博客,评论, 社会化书签, 事件, 新闻, 视频, 以及微博客服务等等。社会化媒体营销在帮助企业提升品牌美誉度、关注度、优化搜索引擎排名、提升网站流量方面具有显著效果。在产生商机、完善内部沟通、促进在线销售方面也具有一定的效果。因此社会化媒体的营销人员还可以随时通过社会化媒体搜索引擎SocialSearch.com随时了解本企业和竞争对手、行业标杆企业的社会化媒体营销效果。Social Mention可以提供功能强大的社交媒体搜索和分析服务。在首页左栏输入关键词,在右栏的下拉选项中,可以选择博客、微博、评论、新闻、视频等信息形式;或者点击 “选择特定社交媒体来源”,在Facebook、Flickr、W ordpress等60余个知名社交媒体中进行站内搜索。在搜索栏下方的提示中,列出了时下热门的搜索关键词。进入搜索页面,左栏中直观地显示有关搜索结果的各种数据分析,如舆论态度统计、情绪分析、搜索频率、消息来源等。支持搜索的网站包括: 12seconds, backtype, blinklist, blip, blogcatalog, blogdigger, bloglines, yahooboss, break, clipmarks, cocomment, dailymotion, delicious, digg, diigo, eventful, flickr, friendfeed, furl, google, google_video, ireport, identica, jaiku, meetup, msnlive, misterwong, mixx, mybloglog, netvibes, nowpublic, photobucket, picasa, pixsy, plurk, pownce, reddit, samepoint, simpy, smugmug, msnsoapbox, stumbleupon, technorati, topix, truveo, twingly, twitter, upcoming, webshots, wordpress, yahoo。Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.